GO GROUP ACCELERATES INDIA CONNECTION
Posted by: Clara Fernandes at 8/03/2016 12:07:00 pm
‘Strategic alliance with India’s Regional Public Relations to foster Cross boarder PR’
New Delhi 04 August 2016: GO Communications, Malaysia has formally entered into a strategic communications partnership with Regional Public Relations (RPR) in India. The enterprise will see active cross-national exchange of knowledge, resources and personnel between the two agencies and associates within the GO Group, Asia’s largest independent public relations, marketing and strategic communications network.
To date, the network, led by GO Communications, comprises over 15 affiliated agencies including those in Singapore, Thailand, Laos, Cambodia, Vietnam, Philippines, Indonesia, Sri Lanka, Japan, China and Hong Kong. This new venture with the New Delhi-based agency will see the GO Group enlarge its Asian footprint.
“These are truly exciting times for the GO Group. As Asia experiences a mushrooming economy especially India, we find more clients seeking cost-efficient solutions to effectively engage in marketing and PR across national borders. The development of the GO Group is an effective solution in this regard. What it has done is establish a synergic force between the region’s top agencies,” said Peter de Kretser, CEO of GO Communications and Director of the GO Group.
“We warmly welcome our counterparts from the well-established RPR into the group. Not only is India the seventh largest economy in the world, but its young population has rendered a long term growth prospective with one of the fastest growing service industries globally,” he added.
With expertise in strategic and traditional public relations and equal competency in new media and digital PR, RPR has accelerated its growth over the past seven years, being contracted by clients ranging from startups to multinational corporations who are leaders in their respective industries.
“This is indeed a historic moment for us at RPR. It will definitely support the growth that we’ve been experiencing and will boost our foray into the international market, especially in the Asian region. Our team certainly looks forward to the mutual benefit of all agencies under the GO Network and forging strong ties with its members over the years to come,” said Vivek Sood, Co-founder and Director of Regional PR.
An industry veteran himself, Sood carries with him more than 14 years of experience in managing a diverse portfolio of clients across the aviation, pharmaceutical, automobile, real estate, hospitality, political and education industries, among others.