Mumbai, 3rd August, 2016: Bajaj Electricals Ltd, the country’s leading consumer durable and lighting company, also a market leader in dry irons category, has launched its flagship “Majesty One” Dry Iron with unique Glide Edge Technology, to provide consumers with an effortless ironing experience which is driven by technology.
“As market leaders, we have taken the onus to constantly innovate in this category. Majesty One Dry Iron through its unique Glide Edge Technology, offers a seamless ironing experience. This remedies a longstanding concern of the consumer regarding backward ironing on seams, pleats & pocket openings” said Mr. Amit Sethi, Vice President & Country Head Marketing, Bajaj Electricals Ltd. (Consumer Products Group).
“Bajaj Electricals LTD. launches Majesty One Dry Iron which promises effortless ironing through unique Glide Edge technology”
Majesty One is an elegantly designed Dry Iron which comes with many additional benefits for the consumer such as 25% extra-long cord for longer reach, 2 way LED Indicator to alert the user while switched on, and 1,000 Watts of Power for quick heating. Also included as part of the launch offer is an attractive Silicone Mat to safely rest the hot surface of the iron.
Mr. Sethi further added “Today’s consumers seek performance & prefer to upgrade when a product offers enhanced benefits. We will continue launching new products that address various consumer needs within this category”.
About Bajaj Electricals:
Bajaj Electricals business is diversified into – Consumer Products (Appliances, Fans, Lighting), Exports, Luminaires and EPC (Illumination, Transmission Towers and Power Distribution). The company also has a presence in the hi-end range of appliances with the brands like Platini and Morphy Richards in India. Bajaj Electricals Ltd has 19 branch offices spread in different parts of the country besides being supported by a chain of over 5000 distributors and authorized dealers, over 3 Lakh retail outlets for Lighting, over 1 Lakh for Consumer Durables categories, 106 Bajaj Worlds and over 389 Customer Care centers.