New Delhi, 3st August 2016 :One of the leading manufacturers and exporters of female innerwear, BODYCARE Creations Ltd., launched its men’s inner-wear range. Titled BODY X, this exclusive range of inner-wear brings together new age fabrics and international styles,all in an attempt to offer a whole new comfort to the users of the product. Targeted at today’s men, the range looks at providing a wide selection of comfortable yet stylish vests, briefs and trunks. The collection was unveiled over a ramp presentation at The Leela Ambience Hotel on the 1st of August.
Combining comfort, versatility and innovative design,BODYCARE has turned one’s personal style statement into an attractive and affordable wardrobe option. Through Body X, the brand aims at strengthening its already strong presence amongst male and female consumers.
Speaking about the launch Mr. Sanjay Dawar, Director BODYCARE India, said “Some people turn to innerwear for a comfortable and self-affirming feeling. However,Bodycare is a brand for men and women who simply seek an option that makes them feel good about themselves and their bodies.Through Body X, the brand strengthens its product portfolio and is all set to conquer the male innerwear market. We at BODYCARE,are dedicated to designing garments around the individual body needs, no matter what shapes and sizes they are. We always strive to craft our products to deliver comfort, shape and style to everybody.”
In the words of Jess C. Scott, "The human body is the best work of art." It is this work of art that the Bodycare’s new personality celebrates. The brand name 'BodyCare' coined using Body & Care represents soft, lusciousness with the goal of taking care of your ‘body’. Care is taken in the selection of fabrics and the technology used.
Established in the Year 1992, Bodycare is brand of repute in the innerwear industry. And today, the brand has a strong presence in arena of comfortable, stylish and intimate innerwear for women and men. This fashion house offers a complete range of inner and outer bodywear products such as Bra, Panty, Camisoles, Shorts, Bikini, Leggings, Capries, Briefs etc., along with utility products such as tummy control panty, feeding bra & maternity panty. Under the guidance of Sanjay Dawar, Bodycare has aggressively grown within a decade and has become the preferred choice of millions of young men & women.
About BODY X
Keeping comfort and style in mind, products under BODY X are fashionable and core consisting of categories such as Trunks, Briefs, Gym Vest and Regular Vest. Company has advantage of producing this collection under its own state of the art factory with all imported machineries which would meet all international standards for quality. Their own design team works hard on making the collection unique in terms of styling and colors. The biggest USP of BODY X lies in best in class material quality with high sense of fashion and global trends. The price points have been decided after analyzing the buying pattern of consumers.