- Only News Channel ahead of Zee Anmol, Star Utsav, Rishtey and Sony Sab -
New Delhi 16th August, 2016 Aaj
Tak, the Nation’s undisputed No. 1 Hindi News Channel, has broken all
records by being the first and only Hindi news channel to reach 136
million coverage (Source – BARC, TG: 4+, All India, Wk 31’16, Cov’000).
This record is all the more remarkable with the fact that Aaj Tak is not
just way ahead of the other trailing news channels, but is also the
only News channel that has left behind major GECs like Zee Anmol, Star
Utsav, Rishtey and Sony Sab.
This
record places Aaj Tak as an unchallenged leader by far with a massive
gap between the other trailing news channels making it the viewer’s
clear choice. The consistent growth of the channel has clearly
established the dominance of Aaj Tak.
Speaking
on the viewership record, Mr. Ashish Bagga, Group CEO – India Today
Group said, “Aaj Tak has been defining the News genre in India for over
15 years and has consistently led as the No.1 Hindi News Channel. This
milestone is just one among the many records that the channel continues
to break. The focus on the viewer and the philosophy of staying true to
the promise of ‘Sabse Tez’ has always kept Aaj Tak in pole position ”.
Aaj
Tak led through the week across all major news events especially in the
story around collapse of the bridge on Mumbai Goa highway and
continuing coverage of the Bulandshahr gang rape incident.
Source – BARC, TG: 4+, All India, Wk 31’16, Cov’000
Channel
|
Cov´000
|
Aaj Tak
|
1,36,700
|
Zee Anmol
|
1,33,963
|
STAR Utsav
|
1,29,687
|
Rishtey
|
1,26,547
|
SONY SAB
|
1,10,698
|
ABP News
|
1,08,348
|
&TV
|
1,06,686
|
India TV
|
1,05,675
|
Zee News
|
96,031
|
News Nation
|
93,188
|
Big Magic
|
88,756
|
India News
|
87,169
|
News 24
|
79,138
|
Zee Action
|
78,667
|
IBN 7
|
71,124
|
Dabangg
|
66,513
|
Bindass
|
53,382
|
India 24x7
|
51,462
|
Bindass Play
|
48,363
|
NDTV India
|
40,039
|
DD News
|
37,752
|
Tez
|
22,172
|
Sahara One
|
8,810
|