Aaj Tak overtakes major GECs with record Coverage of over 136 Million

Posted by: at 8/16/2016 04:52:00 am

-          Only News Channel ahead of Zee Anmol, Star Utsav, Rishtey and Sony Sab -

New Delhi 16th August, 2016 Aaj Tak, the Nation’s undisputed No. 1 Hindi News Channel,  has broken all records  by being the first and only Hindi news channel to reach 136 million coverage (Source – BARC, TG: 4+, All India, Wk 31’16, Cov’000). This record is all the more remarkable with the fact that Aaj Tak is not just way ahead of the other trailing news channels, but is also the only News channel that has left behind major GECs like Zee Anmol, Star Utsav, Rishtey and Sony Sab.   

Aaj Tak overtakes major GECs with record Coverage of over 136 Million


This record places Aaj Tak as an unchallenged leader by far with a massive gap between the other trailing news channels making it the viewer’s clear choice. The consistent growth of the channel has clearly established the dominance of Aaj Tak.

 Speaking on the viewership record, Mr. Ashish Bagga, Group CEO – India Today Group said, “Aaj Tak has been defining the News genre in India for over 15 years and has consistently led as the No.1 Hindi News Channel. This milestone is just one among the many records that the channel continues to break. The focus on the viewer and the philosophy of staying true to the promise of ‘Sabse Tez’ has always kept Aaj Tak in pole position ”.

Aaj Tak led through the week across all major news events especially in the story around collapse of the bridge on Mumbai Goa highway and continuing coverage of the Bulandshahr gang rape incident.


 Source – BARC, TG: 4+, All India, Wk 31’16, Cov’000
 Channel
Cov´000


Aaj Tak
1,36,700
Zee Anmol
1,33,963
STAR Utsav
1,29,687
Rishtey
1,26,547
SONY SAB
1,10,698
ABP News
1,08,348
&TV
1,06,686
India TV
1,05,675
Zee News
96,031
News Nation
93,188
Big Magic
88,756
India News
87,169
News 24
79,138
Zee Action
78,667
IBN 7
71,124
Dabangg
66,513
Bindass
53,382
India 24x7
51,462
Bindass Play
48,363
NDTV India
40,039
DD News
37,752
Tez
22,172
Sahara One
8,810
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